How do you get everyone’s attention in the finance industry? Trade-fair presentation _ Invesco
Invesco is constantly winning awards and attracting a lot of attention for its innovative finance products. So it has clear standards for its trade-fair presentations:
The booth needs to be visionary and distinct. Our idea for Invesco combined digital innovation and gaming fun.
The booth revolved around a technologically sophisticated memory game operated by a motion-controlled Kinect display, giving visitors a full-body experience of Invesco‘s products and services.
This fully digitised solution saw Invesco shake up the industry’s usually rather staid image.
Our services for the trade-fair presentation:
- Trade-fair plan including all media (product trailer, game, brochures, ads, online banners, invitation emails/mailings, PowerPoint templates for individual consultations at the fair)
- Giveaways (energy drinks, notepads, bags, inkless everlasting pen, gummy bears)
- Promoter outfitting
The trade-fair plan served as an ice-breaker for sales, creating an appropriate presence to showcase the benefits, features and capacities of Invesco’s services.