How can a machine end up being a measure of all things? Product campaign _ Koenig & Bauer
Our answer is an impressive campaign for half-format printing presses. It takes audiences along for the journey, immersing them in a world of engineering, skilled manual work, and nanotech design – all the things that make a Rapida akin to a Swiss watch. A technical marvel that makes customer requirements the measure of all things. Built for Your Needs.
Our services for the product campaign:
- Guiding principle and campaign concept
- Creating all communication materials with campaign video, print ad, online banner and text ads, and microsite
- All relevant event media, such as sales presentation, fact sheets and printed sheets
The “Built for Your Needs.” half-format campaign had order books filled within a very short space of time, and won a gold and silver German Stevie® Award.