Print and touching stories can move you. Both campaigns reflect our global desires for closeness and health, especially in these times.
It is a common misconception that health insurance companies just serve as a fund for the sick. And, honestly, when in good health, we prefer to focus on other things. This is exactly what our image clip for AOK Sachsen-Anhalt addresses, saying "We are there when you need us. And you don't have to be sick for that."
Our “Seahorse” film illustrates this with emotional storytelling: A child and his grandmother are happily getting ready to go to the swimming pool. A lifeguard enters the changing room. As an examiner for the seahorse, he picks them up. And then comes the test. Against all odds, it is not the child who is about to take the test. It is his grandmother who will be the one to swim the laps. With the support of AOK Sachsen-Anhalt.
Our emotional image clip won double silver at the beginning of the year. As well as the title "Spot of the Year" by the Healthcare Marketing magazine. We are pleased to have achieved third place in “Short Clip” category at the DCA!