How are independent departments able to develop a common digital handwriting?
Website relaunch _ Bankhaus Metzler
Bankhaus Metzler, with a tradition going back 340 years, had more than 4 global websites.
The relaunch was able to bring both aspects – tradition and modern service – together.
Our services for the website relaunch:
- Workshops with all relevant parties, addressing requirements and structure
- Reaching an agreement on the digital and visual image of the Bankhaus Metzler brand
- Devising a navigation and content blueprint, establishing content modules based on this
- Developing the screen design
- Deciding on an open-source CMS, follow by the technical implementation
- Integrating this into the existing IT infrastructure, taking into account the strict regulations of the finance industry
- Establishing multi-stage approval workflows in the editing process
Since the relaunch, Bankhaus Metzler‘s online presence has now also been able to uniformly convey the notion of tradition and modernity.