How can a machine end up being a measure of all things?
Product campaign _ Koenig & Bauer
Our answer is an impressive campaign for half-format printing presses. It takes audiences along for the journey, immersing them in a world of engineering, skilled manual work, and nanotech design – all the things that make a Rapida akin to a Swiss watch. A technical marvel that makes customer requirements the measure of all things. Built for Your Needs.
Our services for the product campaign:
Guiding principle and campaign concept
Creating all communication materials with campaign video, print ad, online banner and text ads, and microsite
All relevant event media, such as sales presentation, fact sheets and printed sheets
The “Built for Your Needs.” half-format campaign had order books filled within a very short space of time, and won a gold and silver German Stevie® Award.