Koenig & Bauer machines print on the most products, with the broadest range of substrates. Worldwide. From bank notes to tea caddies, they’re everywhere - and yet they’re unnoticed. Our campaign shows how products come to life in two stages. From branding everyday things to their meaning in people’s experiences. From clearly focused imagery to an emotional image film. This is how printed products shape our lives: colourful, diverse, touching, limitlessly imaginative.

We show the warm, human meaning of the brand: Because print shapes our world.

Our campaign film

Our service for the campaign

  • Development of the core idea for the broad international target group of different markets, printers, suppliers, partners, as well as for the employees and the public
  • Planning and implementing the presentation of internationally understandable product examples in advertisements, banners and on the website
  • Conception and production of the image film incl. main idea, storyboard, voice-over and speakers' texts, location research and production with cast

The image campaign blends the notions of world and diversity into one experience, delivering the brand's powerful message: We print this world.

 

Silver Winner at the Digital Communication Awards 2021 and shortlisted at the German Prize for Online Communication 2021. 

DCA Silber

Get in contact with me!

Alexander Exner
Client Service Director
queo/communication
Dresden
+49 351 21 30 38 292a.exner@queo-group.com