HanseYachts is a German sports boat manufacturer that produces motor and sailing yachts. As the agency entrusted with the launch of the new “Hanse 460”, we were able to optimize the existing 3D web application for yacht configuration both technically and visually.

Our solution: A web-based 3D configurator with responsive design and integration into the customer’s existing Marketing Information System (MIS).

We devised a clear and guided operating concept that allows potential customers to experiment with various exterior and interior configuration options.

The automatic and individual focus on the respective yacht element that is being configured is the key to user-friendliness. This means the yacht can be designed without the hassle of needing to readjust the view. The automatic change of view also adds a dynamism to the selection process. Colours and decors can be applied to multiple customer brands through a central administration.

Our services for the HanseYachts AG:

  • 3D data management and data conversion
  • 3D modelling, texturing and shader programming
  • Development of a customer-specific configurator framework without view-based follow-up costs based on Three.js
  • Central colour and decor management for several configurator instances
  • Individual interface connection to the customer’s Management Information System (MIS)
  • Development of a responsive operating concept for all common end devices, including small smartphones
  • Integration of other features such as multi-language capability, light/dark mode, autozoom, manual 360° view and virtual staging with wave animation

We have developed an individual configurator that shines through its strong integration into the system landscape and a connection to the customer's content management, is easy to use and can be used across several brands - simply the best yacht configurator on the market.

Bronze at the German Digital Award 2022 in the category "Website - User Experience/Usability" and gold twice at the German Stevie Awards in the categories "Best Website - Automotive and Transportation" and "Best Web Software Programming/Design".

Logo Stevie Award Winner Gold
Logo Stevie Award Winner Gold
Logo Stevie Award Winner Gold

Get in contact with me!

Severin Taranko / Creative Director queo\xr
Severin Taranko
Creative Director 
+49 351 213 038 163s.taranko@queo-group.com